Klaviyo
Email and SMS marketing automation built for e-commerce stores.
- Pricing
- Free up to a small contact limit, then usage-based
- Commission
- Commission unconfirmed
The default email tool once a Shopify store has real traffic - too heavy for a hobby shop still finding its feet.
Pros
- Deep Shopify integration with revenue attribution per flow
- Pre-built flows for carts, welcomes, and post-purchase
- Free tier covers a brand-new store
Cons
- Usage-based pricing climbs quickly as your list grows
- Overkill for a shop that emails only occasionally
Klaviyo's value shows once a store has traffic to segment and flows to attribute revenue to. Before that point its usage-based pricing and depth are more than a small shop needs - start simpler and grow into it.
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Last reviewed 2026-05-19